Ripcord

Built on Consideration

By Bill & Sherry Krenz

Ripcord

Consideration is the shortest distance between any business and its customers. Consideration keeps the two close.

“After high school and a tour in the Marine Corps, I spent 11 years working in a sporting goods store in Dillon, Montana,” says Keith Dvoroznak. “It’s interesting how experiences tend to shape your life and your thinking. The Marine Corps taught me self-discipline and pride in my country, and instilled the notion in me that there was little I couldn’t do if I put my mind to it. 

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Slick Trick

Making Bowhunters Happy

By Bill & Sherry Krenz

Slick Trick

A great deal has been written about the pursuit of happiness. Yet half the world is wrong when it come to this subject. They think happiness rises up out of having and getting when the real secret lies in pushing ourselves and in making others happy. It’s a mistake to forget this concept, especially in business today. 

    “I’ve got to have a challenge,” says Gary Cooper of Slick Trick. “It’s in my nature to try to analyze everything and to make things better. There are plenty of times when I wish I could just chill out. But I seem to need to be looking into something or thinking about trying some new thing to be happy.

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Sportsman’s Outdoor Products

Exciting, Innovative & Resourceful

By Bill & Sherry Krenz

Sportsman’s Outdoor Products

In business there are two worlds. First is the world of sales figures and profit and loss. It’s a world we can measure six ways to Sunday from the very top to the bottom line. The second world, however, is one we can only feel.

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APA Innovations

Outstanding Products & Service

By Bill & Sherry Krenz

APA Innovations

Business, it is said, is the science of service. He profits most who serves best. What that means in the real world is that solid businesses aren’t built and maintained by getting the better of someone else. They prosper by providing goods and/or services that are worth more to their customers than the amount those customers pay for those things. That’s how businesses get ahead.

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MidAtlantic Archery Products

By Bill & Sherry Krenz

MidAtlantic Archery Products

Opportunities are greater today in the archery industry than at any time in history. That’s because so many of the players––from consumers to retailers, distributors and manufacturers––are primed and looking for the next big thing. Everyone hangs, understandably, on the possibility of the next truly innovative new product, the next category leader, the next market mover.

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