Gender Bender Bowhunting Shopping

By Kirstie Pike--CEO Prois Hunting & Field Apparel

Ok, ladies…tell me if this has happened to you… 

You enter your local sporting goods store.  You are looking for something in particular, such as your favorite G5 broadheads or your Limbsaver stabilizer.  Regardless of the product, the department personnel look about, try not to make eye contact and busy themselves with the pertinent tasks at hand like dusting bait in the fishing isle.  Later, at the cash register, the men in line double-take, then look about for your male counterpart that must certainly be nearby.  The sale is complete, a hush falls over the store as you exit…  

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Mongo and the Cavebride

Does man's need to tinker with archery equpiment stretch back to troglodyte days?

By Kirstie Pike--CEO Prois Hunting & Field Apparel

My husband obsessively tinkers with my bow. From his perspective, it is less of a matter of tinkering and more of a constant state of improvement. From my perspective it is nothing short of sabotage. It seems there is always a newer sight, better rest or improved stabilizer that MUST be added to my bow immediately.

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Annie Get Your Bow

Passion is the engine that drives women bowhunters.

By Kirstie Pike--CEO Prois Hunting & Field Apparel

Yep…that’s right, get your bow. And while you are at it, grab your quiver, your arrows and your release, Annie, because archery is the next best thing to sliced bread for ladies of the outdoors.

It is no secret that women are entering the archery and bowhunting arena at breakneck speeds. Over the course of the last three years, sales of female-specific bows, arrows, fletching and camouflage have skyrocketed. The number of women entering the archery and hunting world accounts for the fastest-growing demographic in the industry.

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