There aren’t a lot of hard and fast rules in business today.
By Bill and Sherry Krenz
So much is changing. But one thing continues to hold true. Exceed your customers’ expectations, and your customers will keep coming back. Kyle Stokes knows about customer expectations. To begin with, Kyle is the founder, owner and operator of a successful archery pro shop—Swatara Creek Outfitters in Annville, Pennsylvania. He launched that operation based on his own expectations of what a full-service archery shop should be. In time, he discovered firsthand not only what consumers required to be happy but also what retailers needed to be successful.
By Bowhunt America Staff
It is with profound sadness that we announce the sudden passing of Bill Krenz, editor and co-founder of Bowhunt Amreica and Inside Archery magazines.
Carbon Carnivore Sight & Carbon Helix Quiver
By Bill Krenz
The average bowhunter today has been hunting with a bow for nearly 20 years and is typically counted among the most avid participants in the entire hunting community. He’s seasoned and discriminating, particularly when it comes to his equipment. In other words, he is extreme.
I want to use everything I can to make the situation appear both threatening and enticing to the dominant bird.
By Tim Herald
A turkey is a turkey, right? Well, they may all look close to the same, but there is a big difference in killing a lovesick, kamikaze two-year-old and a long-spurred five-year-old gobbler. I have been refining my bowhunting tactics for spring turkeys for the past few years, and my current system seems to net more boss birds than younger toms.
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