Matt McPherson of Mathews, Inc.
Integrity, Innovation, Impact
By Michaelean Pike
Many companies today espouse various corporate values. Some companies value creativity, some pride themselves on their adaptability and some promote honesty above all else.
Of course, developing a set of corporate values is fairly easy. Maintaining those values—especially in the face of an uncertain or downright bleak economic climate—is another thing altogether.
So you can’t blame companies for losing sight of their stated values. A company that puts customer service above everything else might have to cut a few corners in that area to boost profitability. And a company that claims its employees are its most important asset may have to
cutemployee benefits just to survive. But that’s certainly understandable. When you’re running a business, you sometimes need to make sacrifices. Those carefully worded values may feel warm and fuzzy, but clinging to them too tightly can just drag a business down.
Or so we think—incorrectly, as it turns out. In our own industry, we have an example of a company that is succeeding because of—not despite—its core values. That company is Mathews, Inc., and its core values of integrity, innovation and impact have been driving the company’s success for 20 years.
Mathews’ founder and CEO Matt McPherson has been shooting bows since he was a child.
“My father was a small town preacher and he was looking for ways to save money,” McPherson recalls. “He decided that he was going to hunt deer to get some meat for the table. But my mother was petrified of guns and worried that he could get hurt. So my father went out and bought a bow. Not long after he got kid bows for my brother Randy and me. We absolutely fell in love with bows.
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HECS
True Evolution in Concealment: Bringing Science to Hunting
By Michaelean Pike
When you first start learning about HECS, it’s easy to get distracted by all the technical information. There’s the Faraday cage principle, for example, which is the basis for HECS Energy-Cloaking Fabric. You could get caught up in trying to understand electromagnetic field emissions.
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Barnett Crossbows
Blending Tradition and Innovation
By Michaelean Pike
Surviving in the archery industry can be a struggle. New technologies and regulations can leave even the best-run equipment manufacturer behind. Companies that don’t focus on true innovation are constantly playing catch-up.
One company that knows quite a bit about innovation is Barnett Crossbows.
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Brunton Outdoor Group
Building Solid Partnerships
By Michaelean Pike
The Merriam-Webster Dictionary defines the word partner as “a member of a partnership especially in a business.” That’s pretty dry—not to mention, obvious.
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Excalibur Crossbow
A Tradition of Excellence
By Michaelean Pike
We often hear that a company can’t survive unless it’s constantly churning out new and better products. Bowhunters want new gear, we’re told, and a company that doesn’t offer a completely revamped product line each year will quickly fall behind the competition.





