Greg Summers, Ben Summers and Brandon Reyes of Axcel Sights and Scopes

Leading Technology, Proven Results

By Michaelean Pike

You have to be careful when you spend any amount of time with the guys from Axcel Sights. Whether you talk with them about the company’s exceptionally high-performance sights, their commitment to improving the experience for archers and bowhunters, their interest in supporting the industry as a whole or their incredibly bright future, it won’t be long before you’ll find yourself—no matter how happy you are with your own job—wanting to be a part of what’s happening at Axcel.

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Jon and Pete Shepley of PSE Archery

Raising the Bar

By Michaelean Pike

If there’s one thing that our late editor, Bill Krenz, taught me in terms of writing, it’s the importance of using free association to hone an idea. The industry personnel we profile in  our Inside  Archery cover stories are fascinating people to listen to, and finding the thread of a story that does them justice can be a challenge. So after I’ve listened to the interviews, I sit down and brainstorm words that seem to fit the interview subject.

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Bear Archery: Rise Up!

By Michaelean Pike

“Rise Up. Join Us,” invites Bear Archery’s 2012 marketing campaign. And if you spend any amount of time talking to the people behind Bear Archery, you’ll want to do just that. There’s a palpable excitement surrounding Bear, and it’s easy to see why dealers and consumers across the country want to be a part of the Bear Revolution.

“Our theme this year is a call to action,” explains Bear Vice President and General Manager Jack Bowman. “It’s a movement. We want everybody to be a part of it. ‘Rise up. Join us.’ That is the movement that we’re trying to create. We’re focusing on and listening to our dealers. We’re listening to end-users and developing the products that they want to use in the field.” 

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Matt McPherson of Mathews, Inc.

Integrity, Innovation, Impact

By Michaelean Pike

Many companies today espouse various corporate values. Some companies value creativity, some pride themselves on their adaptability and some promote honesty above all else.

Of course, developing a set of corporate values is fairly easy. Maintaining those values—especially in the face of an uncertain or downright bleak economic climate—is another thing altogether.

So you can’t blame companies for losing sight of their stated values. A company that puts customer service above everything else might have to cut a few corners in that area to boost profitability. And a company that claims its employees are its most important asset may have to cutemployee benefits just to survive. But that’s certainly understandable. When you’re running a business, you sometimes need to make sacrifices. Those carefully worded values may feel warm and fuzzy, but clinging to them too tightly can just drag a business down.

Or so we think—incorrectly, as it turns out. In our own industry, we have an example of a company that is succeeding because of—not despite—its core values. That company is Mathews, Inc., and its core values of integrity, innovation and impact have been driving the company’s success for 20 years.

Mathews’ founder and CEO Matt McPherson has been shooting bows since he was a child.

“My father was a small town preacher and he was looking for ways to save money,” McPherson recalls. “He decided that he was going to hunt deer to get some meat for the table. But my mother was petrified of guns and worried that he could get hurt. So my father went out and bought a bow. Not long after he got kid bows for my brother Randy and me. We absolutely fell in love with bows.

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HECS

True Evolution in Concealment: Bringing Science to Hunting

By Michaelean Pike

HECS

When you first start learning about HECS, it’s easy to get distracted by all the technical information. There’s the Faraday cage principle, for example, which is the basis for HECS Energy-Cloaking Fabric. You could get caught up in trying to understand electromagnetic field emissions.

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