Carbon Express

Investing in the Future

By Michaelean Pike

Carbon Express

Even in the best of times, many businesses make the mistake of focusing too much on the present. Day-to-day minutiae can end up consuming too much time, keeping even the most conscientious business owner from thinking about tomorrow.

And in challenging economic times, the pressures of just surviving can make many business owners forget about the future entirely.

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Zebra Publishing Inc.

A Solid Team with a Clear Vision for the Future

By Michaelean Pike and the Staff of Zebra Publishing Inc.

Zebra Publishing Inc.

Zebra Publishing Inc. and the archery industry as a whole lost a giant of a man when Bill Krenz passed away on December 13, 2010. No question. So why write about ourselves now, after all these years, after this significant loss? Are we aimless without a key member of our organization? Are we just trying to stroke our own egos to minimize this loss? No and no.

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BowTech

Refuse to Follow

By Bill and Sherry Krenz

BowTech

It would be very easy to make the case that innovation is the central issue in the archery industry today.  That’s  because  innovation  has  become more than just a buzzword. Innovation, today, has become the key competency that differentiates archery industry leaders from followers.

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Kyle Stokes of Stokerized

There aren’t a lot of hard and fast rules in business today.

By Bill and Sherry Krenz

Kyle Stokes of Stokerized

So much is changing. But one thing continues to hold true. Exceed your customers’ expectations, and your customers will keep coming  back. Kyle Stokes knows about customer expectations. To begin with, Kyle is the founder, owner and operator of a successful archery pro shop—Swatara Creek Outfitters in Annville, Pennsylvania. He launched that operation based on his own expectations of what a full-service archery shop should be. In time, he discovered firsthand not only what consumers required to be happy but also what retailers needed to be successful. 

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In Loving Memory of Bill Krenz

By Bowhunt America Staff

It is with profound sadness that we announce the sudden passing of Bill Krenz, editor and co-founder of Bowhunt Amreica and Inside Archery magazines. 

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