Bowhunt America

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APA Innovations

Outstanding Products & Service

By Bill & Sherry Krenz

Business, it is said, is the science of service. He profits most who serves best. What that means in the real world is that solid businesses aren’t built and maintained by getting the better of someone else. They prosper by providing goods and/or services that are worth more to their customers than the amount those customers pay for those things. That’s how businesses get ahead.

In 2008, Nibal added yet another ingenious user-friendly design feature to the already distinctive APA bow line—the APA Fang.

“We envisioned the APA Fang based on practicality, insight in the field and our continuing drive to make our bows better. While in the field or at the range, archers are always seemingly looking for somewhere to safely hang their bow. This is a particular problem in any treestand. The APA Fang is a series of two fang-like hooks machined into the top of the bow’s riser. With that attractive fang, the bow can be hung securely and safely almost anywhere. The APA Fang also allows the bowhunter to hang their bow on almost any branch without cutting the end off that branch, and it makes removing the bow from the branch (or bow hook) much easier and quieter than from most bow holders. It is, essentially, a better bow-hanging system.”

To keep the innovations coming, the company introduced the APA Cam Lock System in 2009. This inventive system allows archers to service their APA bows in the field without a bow press in the event that an emergency pops up with the bow’s cables or bowstring.

“Let’s say you wear or cut a couple strands in your bowstring,” offers Nibal, “or your peep sight is rotating improperly or a string silencer just flew off into the trees and you want to quickly install another. The APA Cam Lock System allows you to remove a special pin from the riser’s Utility Tool Center, step on the bow’s bowstring, slightly pull the bow upward and then insert the pin into special holes in the bow’s cams to lock the bow in a slightly compressed manner. In that slightly compressed manner, you can then work on the bow’s bowstring, cables or any of the accessories attached to those components. And you can do all of this in just seconds without having to back out your limb bolts.”

For this year, Nibal is offering an APA option that in effect turns an APA bow into the handiest of flashlights. The new-for-2010 APA Walkout Light is an LED light that attaches to the bow near the Tool Center.

“When you need it, as when gathering your gear at the base of a tree in the dark or when walking out or in to a stand in the pitch dark, the APA Walkout Light can be switched on to softly and conveniently illuminate the way. There’s nothing extra to carry but your bow, and the light can be turned to point down, forward or backwards as the need may be. The APA Walkout Light represents a more convenient and safer way to travel in the dark.”

Today, APA Innovations and the still-operating Al’s Precision Archery occupy the same expanded building on Main Street in Biggar, Saskatchewan. The front portion of the building holds the archery pro shop. The back portion and upper level of the building houses the offices, manufacturing, assembly and warehousing operations of APA Innovations. APA Innovations’ unique accessories and distinctive bows are sold around the world only through carefully qualified archery pro shops.

“It’s been a fast ride,” concedes Nibal, “from a part-time archery shop in our house, to a full-time archery pro shop in its own building, to accessory manufacturer, to bow company. We’ve been blessed all along with a dependable, hard-working staff, with equipment insights that came from our own countless hours in the field and with a sense of business responsibility that pushed us to develop and provide unique goods and services that our customers needed, wanted and came to highly value.”

Business, it is said, is the science of service. APA Innovations is doing well because it’s serving well. For more information on APA Innovations and its unique products, please log onto apaarchery.com or call APA Innovations at (866) 353-7378.

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