By Michaelean Pike
“Rise Up. Join Us,” invites Bear Archery’s 2012 marketing campaign. And if you spend any amount of time talking to the people behind Bear Archery, you’ll want to do just that. There’s a palpable excitement surrounding Bear, and it’s easy to see why dealers and consumers across the country want to be a part of the Bear Revolution.
“Our theme this year is a call to action,” explains Bear Vice President and General Manager Jack Bowman. “It’s a movement. We want everybody to be a part of it. ‘Rise up. Join us.’ That is the movement that we’re trying to create. We’re focusing on and listening to our dealers. We’re listening to end-users and developing the products that they want to use in the field.”
Bear Archery is anything but subtle. That new marketing campaign is just one example of Bear’s aggressive approach to producing top-quality bows that deliver exceptional performance. From its product innovation to its first-rate customer service to the genuine passion for archery that Bear team members share, Bear is a company that can’t be ignored.
It all starts with Bear’s focus on delivering truly innovative new products that perform better.
“Over the past three or four years we’ve really ramped up our efforts in terms of innovation,” Bob Keller, CEO of Escalade, Bear’s parent company, says. “We brought in new engineers, and we’ve been working hard to develop a number of new products.
Bear bows are some of the top bows in the industry. We’ve earned a lot of accolades for product performance. We’re very focused on producing very high-quality bows that bowhunters love.
“At the same time, we’re also committed to providing the best bow for the price of anyone in the marketplace. We cover a number of price points for bows. And as we begin to hit the upper end of the market, we believe that those bows are the best at that price point. We do that through engineering and a focus on new product development.”
Founded in 1933 by Fred Bear—known as the father of modern bowhunting—Bear Archery has a long history of being on the cutting edge of bow design. Operations Manager Neil Byce, who has worked at Bear for thirty years, is pleased that Fred Bear’s legacy lives on in today’s focus on innovation…. Click here to read the full story.
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