BowTech

Refuse to Follow

By Bill and Sherry Krenz

BowTech

It would be very easy to make the case that innovation is the central issue in the archery industry today.  That’s  because  innovation  has  become more than just a buzzword. Innovation, today, has become the key competency that differentiates archery industry leaders from followers.

That’s happened in every product category in our industry, but in no category is it more prevalent  than  in  compound bows.  In  compounds, innovation is king. “My philosophy,” says BowTech  President Mark Pezzoni, “is that business is a matter of choice. Businesses choose to pursue some things and not others. At BowTech we choose to put a great . . . . 

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