Bowhunt America

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Excalibur Crossbow

A Tradition of Excellence

By Michaelean Pike

We often hear that a company can’t survive unless it’s constantly churning out new and better products. Bowhunters want new gear, we’re told, and a company that doesn’t offer a completely revamped product line each year will quickly fall behind the competition.

While there certainly are some gear nuts out there who are obsessed with the latest and greatest, the vast majority of today’s bowhunters just don’t have the time to research, test and purchase all new equipment every year. These bowhunters simply want to invest in products that work and that will withstand the rigors of shooting and hunting for years to come. They’re looking for solid, dependable products that they know they can count on in the moment of truth.

Bill and Kath Troubridge of Excalibur Crossbow in Ontario, Canada, know all about the needs of regular bowhunters. As avid bowhunters themselves, Bill and Kath built their company with those needs in mind, and for 28 years Excalibur has produced exactly what bowhunters want—reliable products that work. Instead of getting hung up on how to produce entirely new models each year, Excalibur instead focuses on constantly improving its products and manufacturing processes.

That’s not to say that Excalibur doesn’t produce new models, because it certainly does. But the company isn’t obsessed with new just for the sake of new. In fact, Excalibur is notable for having stuck with its recurve-style crossbow even as most other crossbow manufacturers produce compound-style crossbows.

“Recurve is best. Period,” Bill Troubridge says. “Sure, recurve is old technology, but look at rifles. The bolt action rifle hasn’t been improved upon in any meaningful way since 1898, but today the vast majority of rifle hunters rely on bolt actions. Why? Simply because they are the most reliable, more accurate and easiest to use actions out there.

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